Must read: Switch–how to change things when change is hard
Thursday, April 1st, 2010Switch–how to change things when change is hard, by Chip Heath and Dan Heath. I loved this book. It talks about making changes, especially at a business level, when change is hard to do. I happen to be at a hospital where change is rampant– almost a perfect storm of change! But why did I love this book so much? Because it describes real life and gives concrete examples of change.
The essence: each of us has two sides to ourselves when it comes to making change: the rider of the elephant and the elephant. The rider is the goal directed, results oriented persona, and the elephant is the emotional, peanut loving, lumbering beast that takes us down the path. The rider can only direct, cajole and threaten the elephant for so long before the elephant takes off on his own. The elephant goes down the path of least resistance.
Who cares? Well, you should! We have to channel our inner elephant, which goes further than the munching peanuts. The key is to recognize we need riders to direct the elephants down the path, but the elephants have to be motivated to go down the path. So what to do:
“Direct the Rider” –look at what is working, and why, and then clone these “bright spots”. Create simple directions for concrete behaviors. Make the destination visible.
“Motivate the Elephant”–appeal to to elephant’s so called emotional side. Visual representations are key (not power points!) with graphic demonstrations of the positivity of change versus the negativity of doing things the same old way. (The book notes how one company collected piles of gloves to demonstrate how much the company was spending on gloves. Once the employees saw the visual representation of how many different kinds of gloves the business was buying, the employees agreed to buy a standard glove.)
“Shape the Path”–try to change the situation rather than the person. Frequently, people behave a certain way because of circumstances, not because of a charcter flaw. When trying to create change, make it easy for people to comply.
I am part of a study that looked at how often PCPs got discharge summaries from hospitalists. Only 50% of all discharged patients had a discharge summary sent to their PCP. So why weren’t dictated discharges getting to the PCP? The docs weren’t specifying who the PCP was, although it was in the chart, and the dictated discharge summary ended up in cyber lost and found. But why? Good question! Using the techniques in the book, I will dig in and find out if there isn’t a clear path, and why the elephants (the doctors!) aren’t following the path directed by the riders.
